![]() Don’t clutter your design. Although it can be exciting to see your data come to life in images, be sure to clearly separate the information and keep it relevant to your overall point. Below is a good example of this that we found on Visual.ly, a service that gives people tools and examples to create infographics:ģ. Descriptors should be embedded in the design so viewers can quickly understand what the images are intended to communicate. Your infographic should be self-explanatory and simple enough to read without a separate legend explaining what each color and line represents. Viewers of the graphic have an opportunity to visualize the data the author intended to communicate rather than just seeing a list of numbers.īy contrast, this infographic (found on GOOD) places the statistics and text on top of an interesting background, but does not integrate graphics into the data.Ģ. The number of YouTube views of each Harlem Shake video is represented by large band at the top and the thickness of each band corresponds to the total number of views. The Harlem Shake infographic successfully uses graphics that contain little excess information. The below infographic details the relative success of social media managers capitalizing on the Harlem Shake viral video trend and is a great example of graphics aligning with information ( via Mashable): Images should tell the story of your statistics. Make sure your visuals are intrinsically tied to your data. Don’t just throw in a clip art JPEG to take up space. ![]() Below are five recommendations for creating an effective infographic as well as tips and tools for creating your own:ġ. Infographics have become ubiquitous online over the last few years as organizations and brands have increasingly employed these visual tools for engagement and communication with target audiences.īut you don’t have to be a designer to create an infographic for your company or cause. Infographics are visual representations of data intended to simplify and creatively communicate complex information. If no one understands your data, can it really make an impact?Īs data visualization has become an increasingly important part of traditional and digital public relations campaigns, there has been a corresponding upswing in the use of infographics by communications professionals.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |